There is a lot to say about creativity, but not a lot room on this page.  So, we'll share a short point of view.

Creativity is not magic. 

It is not easy.  

It takes focus, effort and freedom.

Creativity is unlimited.  

It is our most distinguishing human capability and intelligence.

Creativity is not singular.  It is dependent on deep curiosity, vivid imagination and focused tenacity.  

It makes a better future.    

We are all creative and can be more so.

And, everyone should be using their creativity regularly to help
their teams, organizations and customers prosper.