Adam is a strategy, brand and product development guru. He is the founder and CEO of Big Bang Strategy, a boutique consultancy that creates inspired new businesses and brands with great partners. As of late, he’s split his time between effecting large-scale innovation within very large companies and being a serial entrepreneur.
Adam has started companies focused on play (big BOING), health and healing (SuperBetter Labs), fresh food and cooking (Citizen Chef) and is Founding Advisor to mobile collaboration platform, Springshot Inc. His current start-up is Monj, an online food, cooking and nutrition skill-building and healthy living brand.
In his previous life, Adam served as the Managing Partner of Sterling-Rice Group, a 140-person integrated brand strategy and advertising launch firm. During his 10-year tenure, Adam led large portfolio strategy, innovation, health & wellness and brand positioning assignments for clients such as Pepsi Co., Kraft Foods, Mead Johnson, Kellogg’s, Wendy’s, Horizon Organic Dairy and Quaker Foods. Adam’s team created more than $2 Billion in incremental value for clients.
Adam also established many new capabilities during his tenure, such as a proprietary Brand Experience Modeling process, Brand-Audit process and Sterling-Rice Group’s Scenario Planning practice, facilitating large global “change” assignments for Fortune 100 companies.
Prior to joining Sterling-Rice Group, Adam created and led the New Concept Development group for Kraft Foods for 7 years where his group was directly responsible for innovation that has cumulatively generated more than $6 Billion in incremental sales across six divisions. In 1984, Adam launched and co-authored 11 books on healthy cooking for Time-Life, translated into seven languages. He also owned and operated several top restaurants. Adam began his food career in a classical French cooking apprenticeship at the age of 14, later opening a school for elite professional chefs with the renowned Madeleine Kamman.
Most important of all, Adam is the happy dad of two great boys.
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