Extras: Entrepreneur, Senior Executive, Science of Play Expert, Attorney, Inventor, Brand Strategist, Candy Maker
Roles at Alchemy: Founder, Adviser, Expert
Matt is a founder and CEO of Alchemy, though he prefers to just be called an Alchemist.
Today he is the head of economic development for the city of Santa Fe, NM, working to create a more vibrant and resilient economy for all the citizens of the city and more broadly across the state.
For over 20 years Matt, has been leading high-performing teams to develop vibrant business cultures, invent and launch high-impact brands, and turn around underperforming businesses. He co-founded Zoob and big BOING, was SVP of Scholastic and President of Klutz, and served as VP of LeapFrog and Scharffenberger Chocolate.
His work has generated over $400MM in top-line growth for start-ups and Fortune 500 companies including Disney, Nickelodeon, Toys R Us, Kraft, NetApp and Endace. He clerked for Judge Oliver Seth in the 10th Circuit Court of Appeals, which means he used to be an attorney, but don’t hold that against him.
His expertise comes from blending science, academics, technology, human-centered design and play to develop fresh solutions that people desire. He has spoken at conferences nationally and lectured at UC Berkeley Haas Business School, Stanford’s d-school and CCA. Matt is an advisor to PBS Kids, Simply Fun, Dash Robotics, GoAnimate and Innovators Equation.
He lives in Berkeley, CA with his wife and 3 dogs. Matt and his daughter are trying to visit all 50 state capitals. Providence is next!
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